Our Services
Strategic Planning
Clarity before execution.
Our strategic planning engagements are designed to help businesses make clear, defensible decisions about their marketing and digital presence before committing time, money or energy. Engagements are structured in three levels, depending on depth and complexity. All plans are designed to be self-managed by client.
Level 1 — Foundational Strategy
(entry-level design and focus)
Designed for businesses that need clarity before taking action.
This level establishes the strategic baseline by defining target audience, what to prioritize and where effort is currently misaligned.
Includes:
— Fundamental industry and market research.
—Target audience definition and high-level behavior patterns.
— Core positioning and strategic direction.
— Identification of primary focus areas and constraints.
Outcome:
A clear strategic foundation that eliminates guesswork and provides a starting point for future marketing and digital decisions.
Level 2 — Comprehensive Strategy
(Full marketing and digital presence design.)
Designed for businesses that want a cohesive, intentional digital presence rather than fragmented marketing efforts.
This level examines how your business is discovered, engaged with, and evaluated across digital channels. The focus is on where attention exists, when engagement is most effective, and which efforts compound over time, with an emphasis on organic visibility before paid amplification.
Includes:
— In-depth market and competitor analysis.
— Target audience behavior and attention patterns.
— Identification of priority platforms, engagement windows, and cadence.
— Organic-first strategy designed to reduce unnecessary paid ad spend.
Outcome:
A complete strategic blueprint that defines what to focus on, where to show up and when action creates leverage, allowing execution to be efficient and intentional.
Level 3 — Ongoing Strategic Support
(Retained advisory engagement)
This level is designed for businesses that want continued strategic alignment as conditions change.
Rather than ongoing execution, support is focused on periodic review, second opinions, and course correction — ensuring decisions remain aligned with the original strategy as markets, platforms or internal priorities evolve.
Includes:
— Ongoing strategic review and guidance.
— Reassessment of timing, focus and priority as conditions change.
— Second-opinion support for high impact marketing or digital decisions.
Outcome:
Continued clarity stability and confidence as your business and digital presence evolve.
(Support is advisory in nature and does not include executions or day to day management)